Make no mistake. I have a great Mac setup. In fact, for what I do, it's about as sweet as it gets. But when something as gorgeous and powerful as the new iMac comes along, I *must* sit up and take notice.
Here's a snippet of the specs:
"The updated all-in-one iMac introduced today offers the latest Intel Core 2 Duo processors and the most powerful graphics ever available in an iMac. The ultimate all-in-one desktop computer includes faster processors with 6MB L2 cache, a faster 1066 MHz front-side bus across the entire line, and 2GB of memory standard in most models. And the 24-inch iMac now offers a 3.06 GHz Intel processor and the high-performance NVIDIA GeForce 8800 GS graphics as options. Available immediately, the new iMac starts at just $1,199."
I swear, Apple simply cannot be topped for making a machine that is as tempting to the eye as it is intuitive and robust.
I recently read an article in Wired magazine about the "Evil Genius" that is Steve Jobs. It talked about how he doesn't follow any of Silicon Valley's "Rules" of "Employee-Pampering Corporate Culture." He regularly blows up at people... "but he's usually right." There is absolutely NO autonomy given to anyone and every single product must cross his desk before it is deemed worthy for Mac Snobs everywhere...
I don't think I would enjoy working for him, but I more than appreciate what his uppity attitude, perfectionist standards and charismatic personality (and the talented people who endure him) have achieved for the products that make my job not only possible, but absolutely enjoyable.
As a creative, the elegant physical design as well as the intuitive and visually appealing interface just make my brain at once settle down and get fired up. It's all just so beautiful to look at that it makes me want to sit and bask in the finely-tune ingenuity of it all.
